Mobile-friendly websites will no longer serve the purpose for small businesses. To stay competitive in the market and to connect with customers on-the-go, mobile applications are imperative. Unfortunately, 60-70% of small business owners fail to tap on the underlying potential benefits of mobile applications. Mobile apps aren’t solely developed for top brands and large enterprises….
To build a robust website that delivers and converts, it is critical to focus on creating a personalized user experience for every user. Simply put, it is converting visitors to users and then to long-term potential customers through continuous engagement. To achieve a deep relationship with customers, focusing on the relevant and meaningful content based…
The market is overwhelmed with surplus enterprise content management systems. But, when it comes to business benefits associated with total cost of ownership on using a CMS, Sitecore stands out! It is one of the many reasons why top level businesses and digital transformation companies are investing in this platform. What makes the top brands…
Microsoft’s SharePoint platform is garnering the attention of top businesses across different verticals for 2 good reasons: (1) you can build your website and web-based apps quickly, and (2) you can enhance productivity and drive efficiency remarkably. To realize the underlying potential of the wonder platform, it is critical to discover the challenges and need for…
Is your website ADA compliant? Is it accessible to everyone? Well, if your answer to both the questions is a big ‘NO,’ then brace yourself for costly lawsuit or hefty penalties in thousands of dollars! Of late, a growing number of popular restaurant companies in USA are under the scrutiny of ADA lawsuits for not offering…
Digital marketing landscape is evolving fast and every day marketers must perform variety of activities to meet business objectives. Every marketing spend must be analyzed and vindicated; so, investing in the right marketing platform/tools is critical for marketers to ensure success. Delivering seamless customer experience is what every marketer strives hard for, but executing marketing…
Creating a new web presence addressing the specific needs of users is tough and requires massive efforts. But, the technology advancements in web application development has paved the way for generating unmatched and personalized user experiences for customers. The challenges to creating new web experiences To build a new web experience, businesses must achieve improvements…
On March 1st, 2017, UC Berkeley announced that it would be deleting all of its free and publicly available course publications in all formats. The decision was made in response to the Department of Justice’s directive after the latter found that UC Berkeley’s website was in violation of Title’II of the Americans With Disabilities Act…
90% of marketers apparently know that personalized and relevant approach is the ideal way to meet customer expectations. But, in real-time focusing on customers fully and collecting their data for personalization requires substantial efforts, and in the process, they might fail to reach the business objectives and convert visitors to customers. How to make this…
Every time when a Sitecore update rolls out the marketers and developers have something to excited about! The most recent update again is a double delight for marketers and developers. Sitecore’s latest version (8.2) is all about advanced marketing automation and delivering personalized experience to users. Simply put, it can enable marketers to dramatically improve…
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