Marketing is ever evolving and digital marketers have to sweat it out when it comes to demand generation. Accessing customers’ data from different touch points across multiple platforms is never easy and requires massive efforts. However, the arrival of Artificial Intelligence and chatbots have transformed the marketing landscape. Presently, marketers have started to use chatbots for…
An interesting challenge awaiting the retail industry is exploring its usage in enhancing customer engagement and subsequently experience. And, Augmented Reality (AR) is conferred as the best choice for improving the in-store and online customer engagement experience. In an interview with the Vogue, Apple’s Tim Cook revealed that Augmented Reality will transform almost all the industry…
For businesses that still believe the Americans with Disabilities Act (ADA) is only for physical places, here is the big breaking news: ADA compliance applies to the digital world too! The act is no longer an option but a must now and only organizations complying to the WCAG 2.0/2.1 guidelines can avoid potential law threats/penalties in hundreds…
Unsatisfied, unhappy and overwhelmed employees will be inefficient and unproductive, and this reflects on the overall performance of your organization’s outcomes. And, mostly it’s the HR team that faces the uphill task of employee engagement and retention. According to a Gallop News Report, 87% of employees worldwide are not engaged at work and companies with highly…
Engaging disengaged employees is critical for a business’ success and growth. Disengaged employees are not only less productive but also a huge threat to the growth of the business itself. If your business fails to engage employees then you’ll be losing out to your competitors that keep employees engaged, happy and motivated. Well, let’s get started with…
A personalized and 24/7 customer service really matters and businesses across different industry verticals have started to realize this. Automation is topping the charts of most customer-centric companies; programs, tools, and technology related to this are echoing all over. A widely recognized, celebrated and practiced solution that has revolutionized today’s customer service is AI-powered Chatbots….
The healthcare industry is ever evolving and the need for medical help never ends. However, the labor-intensive, exorbitant and error-prone processes involved in the healthcare industry is a persistent operational challenge for medical facilities striving hard to offer a comprehensive and seamless patient care. This post will shed light on the operational challenges faced by…
Employee engagement is critical for the growth of your business as disengaged employees dilute the production rate and turnovers. This is common yet topmost challenge faced by all businesses. Are your employees engaged? There is a myriad of reasons that frustrate employees. Of the many, two of the most common reasons that result in disengaged…
The banking industry is one of the most conservative and competitive, yet widely used industries. It involves massive customer interactions, transactions and documentation; the cost to serve customers and their satisfaction are the top concerns this industry faces. Realizing this, banks are focusing on the future technologies like RPA, AI, Chatbots to create better engagement with…
Many presume chatbots just stop with customer support; in the real-world they go even beyond that. Yes, AI-powered chatbots added to your marketing strategies can help your marketing team study, analyze and push your prospects to the sales funnel with ease. Not just that, by entertaining with customers with follow-up insights based on their preferences,…
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