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Chatbots for Marketing – Customer Engagement & Demand Generation[Infographic]
Marketing is ever evolving and digital marketers have to sweat it out when it comes to demand generation. Accessing customers’ data from different touch points across multiple platforms is never easy and requires massive efforts. However, the arrival of Artificial Intelligence and chatbots have transformed the marketing landscape.
Presently, marketers have started to use chatbots for studying the buyer’s journey, understanding behavioral metrics, and collecting prospect data to convince them with personalized recommendations. Simply put, chatbots are redefining customer engagement and for a good reason.