Mobile App Development Trends 2024: What Businesses Need to Know

May 15, 2024

Nithya Rachel Gokulkrishnan Sivasubramaniam

Mobile App Development Trends 2024: What Businesses Need to Know

Smartphones have become inseparable from our daily lives – they’re where we connect, work, and play.

Mobile app development technology is constantly advancing, creating new opportunities for businesses to broaden their customer reach and improve operational efficiency. Companies now embrace trends like AI-driven automation or AR integration to achieve these ends. Businesses have an opportunity to proactively adapt to stay ahead of the curve. We look at some of the latest trends in mobile app development today.

Artificial Intelligence (AI) & Machine Learning (ML)

AI and ML can be used to analyze user data to tailor experiences, offers, and content directly to individual preferences, building trust and loyalty. Here’s a breakdown of the key AI and ML trends shaping the mobile app development landscape:

  • Context-Aware Computing: AI-powered context-aware computing enables mobile apps to adapt their functionality and content based on context, such as a user’s location, time, and device status.
  • Predictive Analytics and AI-Powered Personalization: Businesses can use AI algorithms to analyze datasets to extract insights into user behavior, preferences, and trends. By understanding user needs and anticipating future actions, businesses can deliver experiences tailored to user preferences and behaviors.
  • Natural Language Processing (NLP) Integration: NLP technology enables mobile apps to understand and process human language, facilitating voice commands, chatbots, and intelligent assistants. Integrating NLP can enhance user interactions.
  • Predictive Maintenance: Integrating AI-driven predictive maintenance capabilities into mobile apps allows businesses to anticipate equipment failures or maintenance needs before they occur by analyzing data from sensors and other sources.

As AI becomes more integrated into mobile apps, it’s crucial to address ethical considerations, including bias in algorithms, data privacy, and transparency in how AI is used.

Augmented Reality (AR) & Virtual Reality (VR)

Augmented Reality (AR) and Virtual Reality (VR) help businesses stand out by creating unique customer experiences. Inside companies, AR and VR change the way employees train. VR lets people practice in safe, realistic environments, even for dangerous or complex tasks. AR gives technicians step-by-step instructions right on top of the equipment they’re working on, making repairs faster and easier. It also allows experts to help from far away. AR even helps with design – engineers can see their 3D models in the real world to find problems early, improving teamwork while saving money.

Beacon Technology

Beacons refer to small, wireless devices that transmit Bluetooth signals to nearby smartphones and other devices. The beacon technology market is estimated to increase at a compound annual growth rate (CAGR) of 59.8% and reach a staggering size of approximately 56.6 billion U.S. dollars by 2026. Businesses can adopt this technology for proximity marketing, improving indoor navigation on stores, providing contactless payment services, and personalized customer experiences. For example, in retail, beacon technology can enhance the shopping experience by sending personalized offers, promotions, and product recommendations to customers’ smartphones as they move through the store. In hospitals, it can help patients navigate complex hospital layouts, provide real-time updates on appointment schedules or wait times, and offer relevant health information based on the patient’s location.

Low-Code/No-Code Development

Low-code/no-code mobile app development is a major trend due to its ability to transform how businesses create solutions. According to Gartner, low-code development tools are projected to dominate the market, accounting for 70% of new application development by 2025. Using visual tools and pre-built components, these platforms enable even those without coding skills to build apps. This means faster development timelines, reduced costs, and increased business agility. Companies can quickly build apps to improve internal processes, enhance customer experiences, and prototype ideas all while saving valuable developer resources for core projects. While not a replacement for traditional development for complex apps, low-code/no-code platforms empower businesses to address a wide range of needs with efficiency and speed.

Cloud Computing

Cloud computing offers benefits that traditional on-premises infrastructure simply cannot match. A key advantage is scalability – as your app’s user base grows, you can leverage the cloud to automatically allocate more storage, computing power, and bandwidth to handle the increased demand. This ensures your app remains responsive even during times of peak usage. Cloud services are also cost-effective with a pay-as-you-go model. Additionally, they foster collaboration by providing cloud-based development environments accessible from anywhere. For businesses, this translates to faster time-to-market, improved app reliability, streamlined development processes, and the ability to focus resources on innovation rather than managing hardware.

Internet of Things (IoT)

IoT devices, with their sensors and connectivity, produce massive amounts of data. The number of connected and operational IoT devices is predicted to reach a staggering 30.9 billion by 2025, representing a significant increase from 13.8 billion in 2021. Mobile apps paired with IoT technology can harness this data to offer real-time insights, remote control, and automation. For example, an IoT-enabled mobile app could monitor equipment health, predict maintenance needs, and alert technicians to potential issues in manufacturing. This translates to increased efficiency, reduced downtime, and improved asset management. IoT and mobile apps together streamline processes, enhance customer experiences, and unlock new revenue streams for businesses across various industries.

Voice User Interfaces (VUIs)

Voice User Interfaces (VUIs) are rapidly becoming popular since users can simply speak commands to control apps, search for information, or complete tasks. This hands-free approach is particularly useful in situations where manual input is difficult, such as while driving or cooking. For businesses, VUIs enhance accessibility, making apps usable by a wider audience, including those with disabilities. They also create a more intuitive and efficient user experience, leading to increased engagement and customer satisfaction. Additionally, VUIs can streamline processes like ordering food or booking appointments, driving business growth.


The mobile app landscape is dynamic, and trends will continue shaping how we interact with our devices. Staying ahead of the curve will unlock new opportunities for business growth and success in the digital age.

If you’re ready to take your business to the next level with a cutting-edge mobile app, talk to our experts! We understand these trends and can help you create a solution that aligns with your business goals and delights your users. Contact us today to explore how we can transform your mobile presence.

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