Step Up Your Strategy: The What and How of Digital Maturity Assessment

November 21, 2023

Nithya Rachel

Step Up Your Strategy: The What and How of Digital Maturity Assessment
In today’s dynamic digital landscape, organizations that proactively assess their digital capabilities and capitalize on technology opportunities can stand out in the face of evolving market dynamics and intense competition. This is why a digital maturity assessment is essential. Digitally mature organizations have a strong understanding of digital technologies and how to use them. This includes having the right infrastructure, skills, and data in place to stay competitive and achieve a favorable return on investment (ROI). When an organization becomes digitally mature, it is intentional with the digital tools, and employees can adapt to newer technology at a faster pace.

Digital Maturity Survey

In our third annual digital transformation decision maker survey we explore how Digital Acceleration ≠ Digital Maturity. The data we gathered shows that a staggering 85% of the respondents reported facing at least one digital transformation-related challenge that led to compromised or poor performance.

Our whitepaper also delves into how immature, unclear, or struggling digital transformation strategies can impact worker retention. Specifically, 47% of our survey respondents shared that they have difficulty retaining IT workers due to an immature or underdeveloped digital transformation strategy. This underscores the importance for businesses to prioritize and achieve digital maturity to unlock its myriad benefits.

Benefits of Digital Maturity

Achieving digital maturity is like climbing a mountain, it requires careful planning, time, and effort. Despite challenges along the way, the view from the top is worth it. Digital maturity goes beyond just adopting technology; it involves having the right mindset (culture), improving daily operations with technology (operations), and having a well-structured strategy for using technology to achieve growth and success. The following are the benefits of achieving digital maturity:

  • Enhanced Efficiency and Productivity: With higher digital maturity, organizations can significantly enhance efficiency and productivity. One key factor that can contribute to this improvement is intelligent automation. Prioritizing to streamline repetitive tasks can save time and minimize errors.
  • Better Decision-Making: Digital maturity gives access to important data and information. This helps organizations make smarter decisions quickly.
  • Improved Customer Experience: Organizations can embrace digital maturity to give customers better service by understanding what customers need and making their experience more personal.
  • Innovation Boost: Digital maturity encourages new ideas and creativity. When digital systems work seamlessly together, it creates more opportunities for innovation.
  • Agility and Adaptability: Organizations with high digital maturity can quickly adjust to changes in the market or unexpected challenges. This agility allows them to remain competitive and respond to evolving circumstances.

Several factors play a pivotal role in shaping an organization’s digital maturity. These include:

  • Technology Infrastructure: An organization’s digital maturity relies heavily on its technology foundation. Outdated or incompatible systems can slow progress and hinder coordination.
  • Resistance to Change: Within an organization, resistance to new ways of working can be a significant challenge. Employees comfortable with established practices may resist adopting new technologies and processes. Overcoming this resistance requires effective change management.
  • Data Security Concerns: Protecting valuable data is crucial. Digital maturity assessment is the foundation for achieving both innovation and robust data protection as it lays the groundwork for a secure and resilient digital ecosystem.
  • Cultural Aspects: An organization’s culture plays a vital role in how employees embrace digital changes. A culture that values innovation, learning, and adaptability can speed up digital maturity.
  • Leadership Involvement: Effective leadership is critical for guiding the digital transformation journey. Leaders must not only support digital initiatives but actively lead and inspire their teams.
  • Processes: When we think of agile processes, we often associate it with software development, but its principles can be applied to any area of business, including digital maturity. Agile processes enable organizations to respond quickly to changes, experiment with new ideas, and continuously improve. They are the foundation for achieving digital maturity.

Stages of Digital Maturity

  • Incidental Stage: This is where many organizations begin their digital journey. It’s often a reaction to urgent changes like the pandemic or competitive pressures. Think of it as the basic groundwork for dealing with digital disruptions. Companies at this stage might start implementing digital tools or processes, but it’s often in a somewhat ad hoc manner. They are aware of the need to adapt but may lack a comprehensive strategy.
  • Intentional Stage: In this stage, organizations have progressed beyond the initial reactive response. They now have a clear plan for digital transformation, but it’s not yet fully integrated into every aspect of operations. The intention is to expand digital efforts across the entire organization, recognizing that digitization is crucial for future success. They may be actively investing in technology and training but haven’t reached full integration.
  • Integrated Stage: At this point, organizations have made significant progress. Digital strategies are woven seamlessly into various parts of the business and leaders are committed to adopting technology to improve efficiency and optimize operations. Digitization is now ingrained in the organization’s culture, and employees at all levels understand and embrace digital practices.
  • Optimized Stage: Organizations that reach this stage are at the top of their game in terms of digital maturity. They have a rock-solid digital strategy that aligns with their overall business goals. Business processes are highly automated, reducing manual work and errors. Innovation becomes a part of the organization’s DNA, making the organization more agile and responsive to evolving business needs and market shifts.

Why Conduct Digital Maturity Assessment?

Assessments help organizations understand their progress in digital maturity compared to their industry peers. This benchmarking helps identify strengths and weaknesses providing a clear picture of the organization’s digital capabilities and where improvements are needed.

Organizations can choose to use their own teams, typically led by the Chief Digital Officer (CDO) or Chief Information Officer (CIO) for their in-house knowledge and insights into the organization’s unique requirements. Alternatively, hiring external consultants with specialized knowledge and skills can bring fresh perspective and new ideas into the organization’s digital maturity assessment process. A hybrid approach, blending internal and external expertise, is also an option for conducting the assessment.

Tips for a Successful Digital Maturity Assessment

Here are essential tips for a successful digital maturity assessment:

  • Begin by clearly defining the assessment goals to determine what you intend to achieve and measure.
  • Involve representatives from various departments and levels to understand your organization’s digital pain points and identify areas for improvement.
  • To maintain objectivity and provide effective guidance, consider having an experienced facilitator lead the assessment process.
  • Compare your organization’s digital maturity to industry standards. This benchmarking can offer valuable insights into where you stand relative to your peers.
  • Develop a clear plan with practical steps to improve digital maturity. Once you start making these improvements, set up a system to continuously measure and maintain progress.
  • Make use of data and analytics throughout the assessment process to gather valuable information for decision-making.
  • Identify skill gaps within your workforce that are essential and plan training and development initiatives.


In an era of global crises, technological shifts, and evolving customer preferences, disruptions are the new norm. Embracing digital maturity requires vision, commitment, and continual evolution. For nearly two decades Eleviant CTG has helped businesses navigate technology roadblocks and seize opportunities. Talk to our experts to begin your digital maturity and transformation journey.

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