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Freshbenies was facing unprecendent growth in its customer base and keeping up customer service support was paramount to business success. Chief Operating Officer, Heidi Rasmussen was frustrated with the staffing shortage to meet customers on common issues like registration process, adding dependents, membership card information and benefits. She had heard of Artificial Intelligence as a powerful technology to help customer service teams, but didn’t know exactly what it could do. When she was working with Eleviant Tech on a separate project, that’s when she discovered chatbots.