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American Leather was facing unprecendent growth in its customer base and keeping up with customer service support was paramount to business success. President Veronica Schnitzius was frustrated with the staffing shortage to meet common issues like order status, warranty information, and product maintenance requests. She had heard of Artificial Intelligence as a powerful technology to help customer service teams, but didn’t know exactly what it could do. When working with Eleviant Tech on a separate project, that’s when Schnitzius discovered chatbots.