3 Ways Internet of Things Will Transform and Influence Your Business

June 2, 2017

Anand Kannan


The Internet of Things (IoT) is evolving fast and likely to stay here forever. A lot has been hyped over the past 3 years, and finally IoT has taken off to a flying start. According to Gartner, number of interconnected devices consumed across the globe will skyrocket to 20.8 billion by 2020.

So, it is evident that IoT is transforming the landscape of the consumers and business heads have to revisit their technology and operations to create a consistent relationship with customers.

Before jumping to the discussion, let’s throw some light on what is IoT and why it can influence businesses!

Internet of Things – an overview.

It’s hard to define the emerging technology precisely. Simply, you can define this is a connection of devices to Internet. But it has got more than what it says. For terms, basic definition and other details, you can look at Forbes, a leading magazine widely consumed by technical experts. It briefs the technology as ‘A network of internet-connected objects able to collect and exchange data using embedded sensors (sic).’

For instance, IoT enables connection of your car, refrigerator, air conditioner, smart TV via a smartphone or tablet. In short, controlling all these devices through a single control from anywhere is amazingly seamless.’

Let’s don’t waste time anymore and get started with why Internet of Things will transform and influence your business.

Watch free on-demand webinar on Monetizing IoT

Greater access to customer data than ever before

Data plays a critical role in the business success and lack of vital data can lead to potential customer loss. Business heads like CEOs, Marketing Managers, Leads, often focus on amassing huge volume of data from everywhere to create a winning strategy for their business models.

IoT enables marketers and entrepreneurs to access customer and business data without breaking sweat. In fact, it allows for greater access to customer data through smarter, remote accessible devices. With such quick cumulated data, your business can do more wonders!

Smarter business operations for expedited decision making

An interesting part of IoT is that it focuses on more into sensors compared to smart devices. With this approach, businesses can try to interconnect different things to a network. Based on the performance, they can improve quality, efficiency of the product. Even this enables businesses to develop smarter products that can be interconnected to multiple things for better customer experience.

Easy to manage everything remotely and improve productivity

With IoT devices, it is seamless to manage the entire production line of any process from a remote location. As the devices will be managed through a single console, it won’t be difficult to have a complete control over the complete process. It expedites process. On the other hand, you don’t have invest a lot for workforce, devices, tools. It requires only device upgrades which won’t impact your bottom-line. With minimal investment, you can improve the productivity staggeringly.

The above discussed aren’t the only benefits of IoT, it has got more to its name. I have just compiled some of the vital and must know benefits.

If your existing business model requires a IoT strategy or you have an idea of developing an IoT product, don’t worry, we can help you!

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