According to top industry research group, eMarketer, total retail sales across the globe is estimated to be $22.049 trillion for 2016 which is 6% up compared to previous year. And, this is expected to touch $27 trillion in next few years.’ The research report apparently points out ecommerce industry is growing at breakneck speed and…
To build a robust website that delivers and converts, it is critical to focus on creating a personalized user experience for every user. Simply put, it is converting visitors to users and then to long-term potential customers through continuous engagement. To achieve a deep relationship with customers, focusing on the relevant and meaningful content based…
The market is overwhelmed with surplus enterprise content management systems. But, when it comes to business benefits associated with total cost of ownership on using a CMS, Sitecore stands out! It is one of the many reasons why top level businesses and digital transformation companies are investing in this platform. What makes the top brands…
Digital marketing landscape is evolving fast and every day marketers must perform variety of activities to meet business objectives. Every marketing spend must be analyzed and vindicated; so, investing in the right marketing platform/tools is critical for marketers to ensure success. Delivering seamless customer experience is what every marketer strives hard for, but executing marketing…
Creating a new web presence addressing the specific needs of users is tough and requires massive efforts. But, the technology advancements in web application development has paved the way for generating unmatched and personalized user experiences for customers. The challenges to creating new web experiences To build a new web experience, businesses must achieve improvements…
On March 1st, 2017, UC Berkeley announced that it would be deleting all of its free and publicly available course publications in all formats. The decision was made in response to the Department of Justice’s directive after the latter found that UC Berkeley’s website was in violation of Title’II of the Americans With Disabilities Act…
90% of marketers apparently know that personalized and relevant approach is the ideal way to meet customer expectations. But, in real-time focusing on customers fully and collecting their data for personalization requires substantial efforts, and in the process, they might fail to reach the business objectives and convert visitors to customers. How to make this…
Every time when a Sitecore update rolls out the marketers and developers have something to excited about! The most recent update again is a double delight for marketers and developers. Sitecore’s latest version (8.2) is all about advanced marketing automation and delivering personalized experience to users. Simply put, it can enable marketers to dramatically improve…
70-80% of marketers recommend Sitecore for business campaigns because personalized customer connection is no longer an option, but a necessity. Setting up software for customer-specific data and preferences isn’t a long-term solution. Analyzing user behavior, actions, preferences through a centralized platform and providing with what they have come for is the right solution to retain…
If you’re unaware of the ADA regulations exclusively introduced for the benefits of physically limited users, then presume for a costly lawsuit. Software quality assurance is now a mandate for every business websites to prevent you from facing lawsuits. While for many accessing the website is second nature, for those with physical limitations it throws…
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