Marketing is ever evolving and digital marketers have to sweat it out when it comes to demand generation. Accessing customers’ data from different touch points across multiple platforms is never easy and requires massive efforts. However, the arrival of Artificial Intelligence and chatbots have transformed the marketing landscape. Presently, marketers have started to use chatbots for…
Customer Profiling, Customer Segmentation, Customer Acquisition, Attribution, Automation, Analytics, AI, ML & Chatbot. There is no shortage of marketing buzzwords with short-term industry hype. Fast-forward five years, and it’s evident that AI and its related technologies will run parallel to nearly all marketing tactics in the future. AI and Machine Learning have started shaping the…
The healthcare industry is ever evolving and the need for medical help never ends. However, the labor-intensive, exorbitant and error-prone processes involved in the healthcare industry is a persistent operational challenge for medical facilities striving hard to offer a comprehensive and seamless patient care. This post will shed light on the operational challenges faced by…
On March 15, we hosted a ‘Lunch and Learn’ session about Chatbots for customer service. The event titled – “From Hype to Reality to Required – Chatbots for Customer Service” was not just because of the number of Chatbots being implemented, but the speed by which the growth has occurred. Companies know they have to…
What is UI Automator During Android application testing, I explored cross-app functional UI testing and came across a tool, labeled ‘UI Automator.’The tool allows the user to test user interactions across applications and helps a tester to verify how the app behaves with respect to the corresponding user inputs through Menus, Keyboards, Dialogs etc. and…
According to Gartner, Chatbots will power 85% of all customer service interactions by the year 2020. The challenge of managing customer engagement is more difficult than ever. Customers want to connect easily, quickly and get answers fast. The demand for intelligent Self-Service applications are on the rise, with Customer Service departments undergoing a major overhaul…
I thought it would be good to share my thoughts on engaging with potential customers as we start the new year.’ As a marketer for a company that spends a good amount of time providing services that help companies enable digital engagement resulting in enhanced customer relationships and business growth, this is a topic that…
The healthcare industry is evolving fast and the trend is all set to continue at least for several years. But a real challenge affecting the efficiency and growth of this industry is managing and sharing data within the organization, as this ensures hassle-free patient care and recovery. According to PwC, digital technologies are transforming the landscape…
The Cloud has become a hot topic for small and medium businesses (SMBs) as it offers tons of benefits and most are considering switching their businesses to the Cloud. Forrester claims that the public Cloud services market will grow rapidly to $236 billion in 2020. But, when considering the migration options, SMBs are bombarded with different…
Virtual Reality is really taking off as it provides us with endless possibilities for every business in the world. Those companies in the VR market, leveraging the power of this next-generation technology are experiencing massive growth and sales. A report from leading statistics portal Statista points out the virtual reality market is estimated to reach a value…
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